The SAHA Groupe logo is an amalgamation of several factors representing the company’s unique vision and sacrosanct ethos. The capital Pi is a symbol multiplication in the field of mathematics. In the Groupe’s context, it is a powerful metaphor for the exponential growth of energy and wealth for both, the company and the buyer.
Its gold colour represents the sun, which, in many ethnic communities including the Hindu culture, is revered as the ultimate source of energy. Then again, gold holds a special place of prominence in the Indian context, as the harbinger of prosperity and good fortune. The shape of the capital Pi resembles a pillared gateway, which exudes a welcoming warmth.
The box containing the Pi signifies the solidity and strength of the company, while the connecting line at the base is an apt representation of the solid foundations on which the company has been built and the strong foundations of the structures it creates.